Adverse Events on Codex...with Some Poisonous Plant Exposure
I first started paying attention to them when I was putting together an entry for a We Love Your Books show in '07. The theme was A (is for add) B (is for book) C (is for collaborate). I chose to do P is for Pills. It was probably the first book-related thing I did that I packaged in a pill bottle. I filled it with little pamphlet-style books made from the informational inserts.
At any rate, I felt that my bottles of "Codex" (tiny books in capsules that, as a work, I'm calling The Literary Cure), needed a little something more--an accompanying informational insert, of course! So I opened up InDesign and Illustrator and got to work.
All this reminds me of the funniest real pharma insert I've seen. Have you ever read the fine print on some of these? This was for a well-known sleeping aid. It had the familiar charts displaying the adverse events that had been noted in clinical trial subjects. After all the various bodily systems and their related side effects were listed, there was a mysterious category of "social circumstances." Here it was noted that one research subject, after consuming the sleeping aid, had experienced "exposure to poisonous plant." I tried to imagine... a crazed sleepwalker nibbling on a euphorbia? Running through a field of poison oak? The possibilities...